A gentle ritual of authenticity, trend, and renewal
Founded in 2025, we are a fully New Zealand-operated online store, dedicated to delivering authentic,
trustworthy Korean skincare straight to your doorstep.
The name p.boo comes from the word “피부 (pi-bu),” the Korean word for skin, reflecting our belief that true beauty starts with healthy, radiant skin. ✨
We carefully curate Korean beauty products that combine tradition, innovation, and gentle care -
making them accessible for every skin type, every day!


A Palette of Calm and Clarity
Just as the colour Seafoam Blue evokes freshness, clarity, and the calm of nature, our brand embodies clean, refreshing, and nourishing skincare.


