Founded in 2025, we are a fully New Zealand-operated online store, dedicated to delivering authentic,

trustworthy Korean skincare straight to your doorstep.

The name p.boo comes from the word “피부 (pi-bu),” the Korean word for skin, reflecting our belief that true beauty starts with healthy, radiant skin. ✨

We carefully curate Korean beauty products that combine tradition, innovation, and gentle care, making them accessible for every skin type, every day!