In the ever-evolving world of Korean skincare, one brand has managed to bridge centuries of tradition with the clean, minimalist glow of today — Beauty of Joseon. Inspired by the elegance and wisdom of Korea’s Joseon dynasty women, this brand has become a K-beauty icon, reminding us that radiant skin never goes out of style.
A Brand Rooted in Korean Heritage
Beauty of Joseon takes its name — and inspiration — from the historical Joseon era (1392–1897), a time when beauty was seen as a reflection of inner purity and health. Women of the royal court were known for their glowing, bare-faced skin achieved through natural ingredients like ginseng, rice bran, green plum, and honey — all of which remain at the heart of the brand today.
This blend of hanbang (traditional Korean herbal medicine) and modern skincare science is what makes Beauty of Joseon stand out. It’s more than skincare — it’s heritage reborn.
Simplicity That Speaks Volumes
In a world overflowing with high-tech skincare, Beauty of Joseon takes a gentler, more mindful approach. Its philosophy is simple: restore the skin’s natural balance and bring out its innate radiance.
With clean formulations and elegant, minimalist packaging, each product feels like a ritual — calm, thoughtful, and timeless.
☀️ Some fan favourites that embody this philosophy include:
- Relief Sun: Rice + Probiotics SPF50+ PA++++ – The cult-favourite sunscreen that feels like skincare. Lightweight, hydrating, and leaves no white cast — a must in every K-beauty lineup.
- Glow Serum: Propolis + Niacinamide – A dewy-skin essential that soothes and brightens, giving that “glass skin” effect effortlessly.
- Revive Serum: Ginseng + Snail Mucin – The perfect fusion of heritage and innovation, boosting skin resilience and youthful glow.
The Beauty of Joseon Effect on K-Beauty
Beauty of Joseon didn’t just reintroduce traditional ingredients — it redefined what K-beauty could look like. The brand inspired a shift toward clean, minimalist formulas, a return to natural heritage ingredients, and skincare rooted in culture and storytelling.
It also set the tone for a new kind of luxury — one that’s accessible, gentle, and authentic. This “modern hanbang” wave influenced countless Korean brands to embrace traditional elements in fresh, modern ways.
Why We’re Obsessed
Beauty of Joseon isn’t about chasing trends — it’s about timeless, skin-loving care. Every drop feels intentional. Every formula feels thoughtful. It’s skincare that makes you feel connected — to your skin, your routine, and the quiet art of self-care.
At P.BOO, we love that Beauty of Joseon represents the essence of K-beauty: balance, glow, and respect for tradition with a modern twist. It’s proof that true beauty — like healthy, radiant skin — never fades with time.
P.BOO Pick: Pair the Glow Serum with Relief Sun SPF for a lit-from-within finish that’s pure, simple, and so K-beauty. 🌻
