{"title":"The Golden Hour","description":null,"products":[{"product_id":"revive-serum-ginseng-snail-mucin","title":"Revive Serum: Ginseng + Snail Mucin","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eRevitalising Care for Tired, Damaged \u0026amp; Ageing Skin\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA nourishing yet lightweight serum powered by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e63% Ginseng Root Water and 3% Snail Mucin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to deeply hydrate, support damaged skin and improve the appearance of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewrinkles and loss of elasticity\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003e63% Ginseng Root Water for Deep Nourishment\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eRich in \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGinseng Root Water\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a traditional herbal ingredient known for its moisturising and nourishing properties, helping tired skin feel \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehydrated, healthy and revitalised\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003e3% Snail Mucin for Skin Repair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSnail Secretion Filtrate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e helps support the repair of damaged skin while strengthening and protecting the skin barrier for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehealthier, more resilient complexion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003eSupports Elasticity \u0026amp; Wrinkle Care\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to help improve the appearance of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efine lines, wrinkles and loss of elasticity\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, supporting smoother, firmer and more youthful-looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003eSoothes \u0026amp; Strengthens\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCentella Asiatica and mushroom extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to provide additional soothing care while supporting a stronger, more comfortable skin barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003eNourishing Without the Heaviness\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eThe lightweight texture delivers lasting hydration and nourishment while absorbing comfortably into the skin, making it easy to incorporate into your daily routine.\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":63147909316977,"sku":"JSMS01-SRVR","price":25.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/2_1ced5feb-7135-4e04-9f5b-5fca8ead9057.png?v=1790542364"},{"product_id":"revive-eye-serum-ginseng-retinal","title":"Revive Eye Serum : Ginseng + Retinal","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eGinseng Nourishment \u0026amp; Youthful Eye Renewal\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGive your eye area a revitalising boost with this nourishing eye serum, formulated with Ginseng Root Extract and Retinal to help improve the appearance of fine lines, wrinkles and loss of elasticity. Ginseng helps nourish and hydrate the delicate skin around the eyes, while Retinal supports skin renewal for a smoother, firmer-looking appearance. Its lightweight texture absorbs easily, leaving the eye area feeling hydrated, refreshed and looking brighter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/Revive_Eye_Serum_with_Ginseng.png?v=1794281255\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":64457101771121,"sku":"JSMS01-I","price":25.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/The-Cosmetic-Store-nz--boj-Revive-Eye-Serum_-Ginseng---Retinal.webp?v=1787610775"},{"product_id":"renew-dynasty-cream","title":"Dynasty Cream","description":"\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003eA Royal Touch of Hydration\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBeauty of Joseon Dynasty Cream is a nourishing moisturiser that delivers long-lasting hydration while leaving skin feeling soft, smooth and looking naturally radiant. Enriched with rice bran water, ginseng root water, squalane and niacinamide, it helps maintain moisture balance, support the skin barrier and improve the appearance of uneven skin texture. Its rich yet lightweight texture absorbs comfortably without leaving a sticky finish, giving your skin a healthy, dewy glow. Suitable for both morning and evening use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/4def426c-9e13-4344-b4b0-bfc30b9b92cd.png?v=1794280591\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":64643194683761,"sku":"JSMS01-CR","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/JSMS01-CR_2.jpg?v=1790029526"},{"product_id":"glow-serum-propolis-niacinamide","title":"Glow Serum : Propolis + Niacinamide","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eSoothe, Brighten \u0026amp; Bring Back Your Natural Glow\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGive your skin a healthy, radiant glow with Beauty of Joseon's Glow Serum. Formulated with 60% propolis extract and 2% niacinamide, this nourishing serum helps soothe the skin, improve uneven skin tone and enhance overall radiance. Propolis extract helps comfort and nourish the skin, while niacinamide helps balance excess oil and refine the appearance of pores. Its lightweight, honey-like texture absorbs comfortably, leaving skin feeling hydrated, smooth and refreshed without a heavy or sticky finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSoothing Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Propolis extract helps calm and comfort the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBrightening:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Niacinamide helps improve the appearance of uneven skin tone and dullness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eOil Balance:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps regulate excess sebum for a more balanced complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePore Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps refine the appearance of enlarged pores.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps maintain skin moisture for a healthy-looking glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePerfect for:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Dull, uneven and oily skin types looking for a soothing boost of hydration and radiance.\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":64643197731185,"sku":"JSMS01-Sg","price":25.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/1_b13d38ff-bade-4514-a57e-2ab9372ab1d6.png?v=1790542345"},{"product_id":"glow-deep-serum-rice-alpha-arbutin","title":"Glow Deep Serum : Rice + Alpha Arbutin","description":"\u003ch3 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003e\u003cspan\u003eBrighten, Nourish \u0026amp; Reveal Your Natural Glow\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003e\u003cspan\u003eReveal a brighter, more radiant complexion with Beauty of Joseon's Glow Deep Serum. Formulated with 68.6% rice bran water and 2% alpha arbutin, this lightweight brightening serum helps improve the appearance of uneven skin tone, dark spots and post-blemish marks. Rice bran water helps nourish and hydrate the skin, while alpha arbutin works to promote a more even-looking complexion. Its gentle, fast-absorbing texture leaves skin feeling smooth, hydrated and refreshed without a sticky finish.\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch5\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cspan\u003eBrightening Care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps improve the appearance of dark spots and uneven skin tone.\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cspan\u003eRice Bran Water:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps nourish and hydrate the skin.\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cspan\u003eAlpha Arbutin:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps reduce the appearance of hyperpigmentation and post-blemish marks.\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrating Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps maintain skin moisture for a smooth, healthy-looking complexion.\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch5\u003e\n\u003cstrong\u003e\u003cspan\u003eLightweight Texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Absorbs comfortably without leaving a sticky or heavy residue.\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":64643201892721,"sku":"JSMS01-SriR","price":25.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/4_f2e1eca1-2b2f-469d-bdd2-c4f7ef51d64e.png?v=1790542326"},{"product_id":"comfort-protection-body-sunscreen","title":"Comfort Protection Body Sunscreen","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eGentle Everyday Protection for Comfortable, Healthy-Looking Skin\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch5\u003e\n\u003cspan\u003eProtect your skin while keeping it comfortable with Beauty of Joseon's Comfort Protection Body Sunscreen. Designed for everyday use, this sunscreen helps shield the skin from harmful UVA and UVB rays while providing a smooth, lightweight feel. Its comfortable formula spreads easily across the body, helping maintain skin moisture without leaving an unpleasant heavy or sticky finish. Perfect for daily outdoor activities, it makes sun protection a simple and comfortable part of your body care routine.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003ch5\u003e\u003cstrong\u003eFermented Brown Rice Nourishment\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eRich in skin-loving nutrients, fermented brown rice extract helps nourish and condition the skin, leaving it feeling soft and smooth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003ePanthenol Hydration\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eInfused with Panthenol (Pro-Vitamin B5), which helps attract and retain moisture while supporting the skin's natural barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/Beauty_of_Joseon_Mineral_Body_Sunscreen_Ad.png?v=1794351322\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":64643208216945,"sku":"JSMSM11-SCC","price":35.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/BeautyofJoseonSunscreenTube_925a9ee2-717d-4785-937e-6d556f618d72.png?v=1794344364"},{"product_id":"hydra-shield-body-sunscreen","title":"Hydra Shield Body Sunscreen","description":"\u003ch3\u003e\u003cstrong\u003eHydration Meets Everyday Sun Protection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGive your skin the daily care it deserves with Hydra Shield Body Sunscreen. Enriched with brown rice extract, this sunscreen helps nourish and hydrate the skin while providing daily protection against harmful UV rays. Its lightweight, smooth texture glides effortlessly over the body, leaving skin feeling soft, moisturised and comfortable without a heavy or sticky finish. Perfect for everyday wear, it combines the nourishing benefits of brown rice with sun protection to keep your skin feeling hydrated and cared for throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBrown Rice Nourishment\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with brown rice extract, rich in skin-loving nutrients that help nourish, soften and condition the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eMoisture-Rich Hydration\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with hydrating ingredients to help maintain the skin's moisture balance, leaving it feeling smooth, supple and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eLightweight Skin Comfort \u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eIts silky, lightweight formula glides effortlessly over the body without leaving a heavy, greasy or sticky residue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/Hydra_Shield_SPF_50_Sunscreen_Ad.png?v=1794351512\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":64643211198833,"sku":"JSMSM11-SCH","price":35.1,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/files\/BeautyofJoseonSunscreenCreamSwatch_86f2fa17-980e-49ad-8b3f-2f711e771e1e.png?v=1794344316"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0950\/2241\/6241\/collections\/100.png?v=1794350634","url":"https:\/\/pboo.co.nz\/collections\/the-golden-hour.oembed","provider":"P.boo","version":"1.0","type":"link"}